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Consumers PTSD: Post Coronavirus
Moving forward, after the storm shall pass and the dust settles, brands will have a lot of explaining to do... In a recent article on...


Sustaining Brands During a Pandemic
As we face times of trial, it’s important to keep a clear mind and focus on opportunities for growth and not get frozen by fear....


Brand Architecture: 5 Steps for Developing Your Brand
I’ve been doing marketing and branding for large corporations, ad agencies and personal brands for 17 years. I want to share this...
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