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Instagram is basically 50% Fake, and we all need to talk about it…
Recent research has shown that: 45% of of instagram accounts are fake (HypeAuditor) 55.39% of influencers are fake (Statista Research...
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How Neuro-Marketing Drives human engagement, and Conversions
Dvashh is a neuro-marketing based innovation and ideation firm, helping brands create meaningful, impactful and converting connections...
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The Psychology of Color
Color psychology studies how different colors determine human behavior. The psychology of color is used in advertising and marketing to...
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What Do People "Like"?
Studies by Oxford revealed what people "Like": Images depicting objects (e.g. food, possessions) were significantly more likely to be...
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Rules Of (Social) Engagement
The good news is that the human machine we can gain control over - it belongs to us. We own it and manage it. The social media machine is...
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The Human Algorithm
Just like computers our brain is the human machine that operates us. Our master computer. It collects and stores data from our life,...
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The Brain on Social Media
Physiology: Brain Chemistry Leaves Us Craving More “Likes” A featured article by Oxford outlined that Neuroscientists are studying the...
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Virtual Agents: 5 Real Estate Marketing Strategies for Realtors
It’s hard to have an open house in a closed down economy, It's hard to show homes when you can’t physically meet with people. That's why...
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5 Legal Marketing Tips for 2020
Unlike other industries, legal marketing can get a bit... ummm... Uncreative. Most lawyers and law firm ads tend to look the same, with...
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"The social dilemma": The neuroscience of social media
In the movie The Social Dilemma, leaders from the most notable social platforms came out with concerns regarding the impact their...
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