SWEET THOUGHTS

Instagram is basically 50% Fake, and we all need to talk about it…

Recent research has shown that: 45% of of instagram accounts are fake (HypeAuditor) 55.39% of influencers are fake (Statista Research...

How Neuro-Marketing Drives human engagement, and Conversions

Dvashh is a neuro-marketing based innovation and ideation firm, helping brands create meaningful, impactful and converting connections...

The Psychology of Color

Color psychology studies how different colors determine human behavior. The psychology of color is used in advertising and marketing to...

What Do People "Like"?

Studies by Oxford revealed what people "Like": Images depicting objects (e.g. food, possessions) were significantly more likely to be...

Rules Of (Social) Engagement

The good news is that the human machine we can gain control over - it belongs to us. We own it and manage it. The social media machine is...

The Human Algorithm

Just like computers our brain is the human machine that operates us. Our master computer. It collects and stores data from our life,...

The Brain on Social Media

Physiology: Brain Chemistry Leaves Us Craving More “Likes” A featured article by Oxford outlined that Neuroscientists are studying the...

Virtual Agents: 5 Real Estate Marketing Strategies for Realtors

It’s hard to have an open house in a closed down economy, It's hard to show homes when you can’t physically meet with people. That's why...

5 Legal Marketing Tips for 2020

Unlike other industries, legal marketing can get a bit... ummm... Uncreative. Most lawyers and law firm ads tend to look the same, with...

"The social dilemma": The neuroscience of social media

In the movie The Social Dilemma, leaders from the most notable social platforms came out with concerns regarding the impact their...